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NEWTONS/TECH

§ 03  /  PERSONNEL FILE

A STUDIO
of one.

NEWTONS TECH IS A SMALL, INDEPENDENT STUDIO BUILDING SOFTWARE THE WAY WE'D LIKE TO USE IT: quietly, carefully, and without any rush. THE STUDIO TAKES ITS NAME FROM A MAN WHO PREFERRED TO WORK ALONE IN A ROOM FULL OF STRANGE INSTRUMENTS—WHICH IS, MORE OR LESS, THE PLAN HERE.

// A NOTE FROM THE FOUNDER

I started Newtons Tech because I wanted a place to keep the software I build—one product, then another, then another, all under a roof I own. Each will be small. Each should be useful for a long time. None of them will be in a hurry.

I believe software should feel like a well-made tool: honest about what it is, careful with your attention, patient with your time. The world has enough applications that shout. These won't.

The first one is Chronicle, a reading tracker for iOS. There will be more to say about it soon.

— JOE

// WORKING PRINCIPLES

  1. I.

    ONE PRODUCT AT A TIME

    Attention is the scarcest resource. Spend it on one thing.

  2. II.

    BORING TOOLS

    Choose technology that will still be here in ten years.

  3. III.

    NO SURVEILLANCE

    Software should not watch its users.

  4. IV.

    SLOW CORRESPONDENCE

    Reply thoughtfully, not immediately.