This Privacy Policy explains how Newtons Tech LLC ("Newtons Tech," "we," "us," or "our") collects, uses, and protects information when you visit newtonstech.com (the "Site").

Information We Collect

We keep data collection to a minimum. Specifically:

Contact form submissions. If you fill out our contact form, we receive the information you provide (name, email address, and the contents of your message). This information is delivered to us via Resend, our transactional email provider, and stored in our email inbox.

Server logs. Our web server records standard access logs, including IP address, user agent, and timestamp for every request. These logs are used exclusively for security monitoring, diagnostics, and mitigating abuse. We do not attempt to link IP addresses to individual identities. Logs are automatically rotated and deleted on a rolling basis.

Billing information. When you subscribe to a Care Plan or other recurring service, Stripe processes your payment. Stripe collects and stores your card number directly. We receive only billing metadata: the last four digits of the card, the card brand, expiry month and year, billing name, billing address, and email. We never see or store your full card number, CVC, or PIN.

We use two third-party advertising measurement services on the Site: Google Ads conversion tracking and Meta's Pixel and Conversions API. Both are described below and both are gated behind the consent banner you see on your first visit: nothing loads or sends until you accept.

Analytics

We use Umami, a privacy-focused analytics tool, to understand how visitors use newtonstech.com. Umami collects anonymous usage data such as page views, referrers, browser type, device type, and approximate country of origin. Umami does not use cookies, does not track individuals across websites, and does not collect personal information. The data is aggregated and used solely to improve the site.

Google Ads Measurement

When you accept the consent banner, we load Google's gtag.js on the Site so that a conversion event can fire when a visitor submits a lead form. The event tells Google Ads that a click on our ad resulted in a lead, which lets Google's bidding optimize for real conversions rather than raw clicks. The event itself includes no personal information; Google receives only that a conversion occurred. gtag.js sets standard Google cookies (such as _gcl_au) on your browser. Google's own use of any data is governed by Google's Privacy Policy (policies.google.com/privacy). If you reject the consent banner, gtag.js does not load and no data is sent to Google.

Meta Pixel and Conversions API

When you accept the consent banner, we load the Meta Pixel (Facebook tracking pixel, dataset ID 968141215993394). The Pixel records page views in your browser and sets two first-party cookies, _fbp (a browser identifier) and, if you arrived via a Meta ad link, _fbc (the ad click identifier). Both are sent to Meta with each page-view event.

Separately, when you submit our contact form (and only when you submit it), our server sends a "Lead" event to Meta's Conversions API including: a hashed (one-way SHA256) form of your email, phone number, first and last name, city, state, and postal code when those fields are present, plus the _fbp and _fbc cookies in raw form, plus your IP address and User-Agent header. We never send your raw email, phone number, or message body to Meta. As your lead progresses through our CRM (e.g., to "Qualified" or "Converted to Client"), additional Lead-stage events with the same fields may be sent so Meta's bidding can optimize for real downstream outcomes.

Meta's use of this data is governed by Meta's Privacy Policy (facebook.com/privacy/policy). If you reject the consent banner, no Pixel loads, no cookies are set, and no Conversions API events are sent for your form submission.

How We Use Information

We use the information we collect to:

Respond to your inquiries and provide requested services
Understand how visitors use the Site so we can improve it
Detect and prevent abuse, fraud, or security issues
Comply with legal obligations
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity as part of that transaction. We will notify you of any such change via a prominent notice on the Site.

We do not sell your personal information. The only third parties we share data with for advertising-related purposes are Google Ads and Meta, as described in "Google Ads Measurement" and "Meta Pixel and Conversions API" above, and only when you accept the consent banner. We do not use your information for automated decision-making.

Third Parties and Subprocessors

The following service providers process data on our behalf:

Linode (Akamai): Hosts the Site and its server infrastructure. Privacy Policy
Cloudflare: Provides DNS resolution and may process request metadata. Privacy Policy
Resend: Delivers transactional email, including contact form submissions. Privacy Policy
Umami: Provides privacy-respecting analytics, self-hosted on our own infrastructure.
Stripe: Processes all subscription and one-time payments. Stripe stores card data directly; we never receive the full card number. Privacy Policy
Google Workspace: Hosts our email and document storage. Used for receiving contact form replies and operating the business. Privacy Policy
Google Ads: Loaded only when you accept the consent banner, to measure lead-form conversions. Sends no personal information. Privacy Policy
Meta Platforms, Inc. (Facebook / Instagram): Loaded only when you accept the consent banner. Receives page views client-side via the Meta Pixel and hashed contact form submissions server-side via the Conversions API, to attribute ad campaign performance. Privacy Policy
Mailgun: Delivers bulk outbound campaign email via the hellonewtonstech.com sending domain. Does not process information from Site visitors. Privacy Policy

Each of these providers is bound by its own privacy policy and applicable data protection agreements.

Data Retention

We retain contact form submissions for up to 24 months after our last interaction with you, unless a longer period is required for legal, tax, or accounting purposes. Server logs are rotated and deleted on a rolling 30-day basis.

Billing records, invoices, and transaction history are retained for 7 years to comply with IRS and Tennessee state tax record retention requirements. This retention applies regardless of whether the subscription is active, paused, or cancelled.

Your Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

Access a copy of the information we hold about you
Correct inaccurate information
Request deletion of your information
Object to certain processing activities

To exercise any of these rights, contact us at privacy@newtonstech.com. We will respond within a reasonable time frame.

Cookies

The Site uses two categories of cookies:

Strictly necessary. nt_consent: stores your response to the consent banner so we do not show it on every page load. Expires after 365 days.
Advertising measurement (only after you accept the consent banner). _fbp and _fbc (Meta), used to tie ad clicks to conversions; _gcl_au and related Google cookies, used by gtag for conversion attribution. You can clear these at any time in your browser settings, or by rejecting consent.

To change your decision later, use the "Cookie preferences" link in the site footer to reopen the consent banner.

California Privacy Rights

Under the California Consumer Privacy Act (as amended by the CPRA), California residents have the right to know what categories of personal information we collect, the right to request deletion, the right to correct inaccurate information, and the right to opt out of the "sharing" of personal information for cross-context behavioral advertising.

We treat sending hashed contact form data to Meta's Conversions API as "sharing" for these purposes. You can opt out at any time by rejecting the consent banner, or by reopening it via the footer link. To exercise any other CCPA/CPRA rights, email privacy@newtonstech.com.

We honor browser Global Privacy Control (GPC) signals where we can detect them, treating them as a request to reject advertising consent.

International Visitors

If you are visiting from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, where our servers are located. By using the Site or submitting the contact form, you consent to this transfer.

Children

The Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.

Security

We implement reasonable technical and organizational measures to protect your information. No system is perfectly secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. Material changes will be noted prominently.

Contact Us

If you have questions about this Privacy Policy, contact us at:

Newtons Tech LLC
Knoxville, Tennessee, USA
privacy@newtonstech.com

Governing Law

This Privacy Policy is governed by the laws of the State of Tennessee, United States.